HR as Coach — Essentials Edition

Online Program for HR Professionals

A gentle sneak peek into something deeper, braver, and truly transformative.

For HR professionals who refuse to be “just operations” — and choose to become partners in transformation

If you work in HR, you know:

• that every day is a balance between business needs and human needs

• that you are often the first to feel when something in the system is “off”

• that people expect you to be stable, empathetic, fast, strategic — at the same time

• that today’s HR role includes far more than what was ever written in any job description

And you know the most important truth —
your job is not administration.
Your job is to shape culture.
To read the system.
To hold space.
To be a partner in transformation.

That is the HR the world needs today.
And that is exactly why this program exists.

This program will gently open the door — giving you the first glimpse into a completely new way of doing HR.
The HR as Coach — Deep Dive program will open that door fully.

What is HR as Coach — Essentials Edition?

A focused, 4-week online program designed for HR professionals who want to:

✔ start building a coaching approach into their HR role
✔ strengthen their professional identity and inner position
✔ operate with more calm, clarity, and authority
✔ recognize deeper systemic dynamics in teams
✔ lead conversations people remember — and transform through
✔ step into the role of a strategic HR partner, not just operational support

This is your first step — a gentle but powerful YES to a new way of working in HR.

Your Guide Through the Process — your companion on this path

I’m Azra Bekic —
HR Director, Executive & Team Coach, NLP Trainer,
and creator of the Horse-to-Human® method.

I bring:

• 10+ years of hands-on HR experience

• experience in international systems and complex organizations

• deep knowledge of People & Culture strategy, Change Management, and operational HR processes

• Agile methodology and experience leading transformation projects

• coaching and embodiment methodology

• unique experience working with Bosnian Mountain Horses as leadership mentors (Austria & Bosnia)

I walk this path with you — as someone who has already been there,
and who understands both the theory and the reality.

Program Structure (4 Weeks)

4 weeks
4 modules
2× live Q&A sessions (every second Wednesday)
Workbook + reflective tasks + integration exercises
Complete handbook: “HR as Coach — Essentials”
WhatsApp mini-support (as needed)

Module 1 — HR Presence: Your Inner Position

Individual Work

• Your HR identity and your real source of authority

• Where your energy leaks (and how to reclaim it)

• Presence, focus, grounding & emotional stability (embodiment)

Group Work

• What HR as Coach truly means

• How HR sets the tone for the entire organization

• First systemic insights: where the team’s energy gets stuck

Module 2 — Deep Listening & Powerful Questions

Individual Work

• The 3 levels of listening in HR

• Micro-skills for effective coaching interventions

• Staying neutral in difficult conversations

Group Work

• Coaching mindset in Performance & Feedback processes

• Subtle (5–15 min) intervention tools for crisis and conflict

• Creating space for change — not resistance

Module 3 — The System as a Living Organism

Individual Work

• Your place in the system & unconscious loyalties

• Distinguishing symptoms from root causes

• Managing your own capacity

Group Work

• Reading the organizational “field” without interpretation

• Recognizing team dynamics and hidden patterns

• First systemic micro-tools for HR professionals

Module 4 — Integration: HR as Strategic Partner

Individual Work

• Your authentic HR position

• Confidence, boundaries & professional value

• Your coaching style in practice

Group Work

• Integrating coaching into core HR processes

• Case clinics based on your real situations

• How to become an indispensable HR partner

Bonus

✔ List of Powerful Questions for HR Conversations
✔ Mini Tools for Team Sessions (5–15 minutes)

After 4 Weeks, You Will Walk Away With:

• a clearer, stronger, more grounded HR identity

• your first integrated coaching skills

• more ease in difficult conversations

• the ability to see what is not said in teams

• a stronger sense of your own professional value

• practical tools you can use immediately

• clarity on your next step — and whether you are ready for the Deep Dive

This is just the beginning.
The rest of the journey continues in the HR as Coach — Deep Dive program.
You will know when you are ready.

Investment

380 €
Payment possible in 2 installments.

Registration & Info

For registration or any questions:
azra.bekic@gmail.com